Strategic War Games are a tool we use to improve the quality of strategic plans. They bring together people associated with crafting strategy within a business unit, brand or category / country group in order to develop new insights and build strong commitment to the subsequent strategy execution process.
To quote Sun Tzu in his book The Art of War – ‘whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight, whoever is second in the field and has to hasten will arrive exhausted.’
A War Game is fundamentally an exercise in ‘Imagineering’ and can be very powerful in developing new insights and the divergent thinking necessary to improve the quality of your strategic plans, brand plans or product launch plans. The Wargame is also a rare opportunity to do some collective strategic thinking in an enjoyable and challenging working environment and as such builds teams across business units and functional divides.
The key outcomes you can expect include:
Deeper understanding and new insights into how your strategy may play out in the future.
Insights into how your competitors may react or how a significant external threat may affect your strategic plans and the chance to use these insights to help make your plans ‘future proof’.
Greater alignment across a diverse group and increased commitment to make the resulting strategy actually work in practice.