The Client: Britvic Soft Drinks Ltd is a leading soft drinks manufacturer operating in Great Britain, Ireland, France and Brazil. The company own iconic brands including Robinsons, Tango, J2O, MiWadi, drench, Ballygowan, Teisseire, Fruite, Maguary and Da Fruta. In addition, in GB and Ireland, the company produced and sells a number of PepsiCo’s famous soft drinks brands, including Pepsi, 7Up, SoBe and Mountain Dew, under exclusive agreements with PepsiCo.
The Work We Do: We have worked with Britivic supporting their leaders with Strategic Wargaming and scenario planning to help them plan for the Sugar Tax and to develop pragmatic action plans to optimise their brand portfolio and strategic positioning with the various distribution and retail outlets they deal with.
In addition Britvic use us as a trusted adviser and facilitator for any session where they need to get a diverse set of participants quickly focused on a strategic task and working well together. Our innovative approach and engaging facilitation style works really well in their operating environment.